Case Study > Renault
Localising marketing campaigns for five brands in an instant
Renault and their five core brands (Renault, Dacia, Renault Samsung Motors, Alpine and Lada) are active across 128 countries, with millions of vehicles sold worldwide every year.
To give their local marketers in the UK the freedom to manage their own multichannel activity, Renault onboarded a version of Storyteq specifically tailored to the automotive industry. Campaign packages and customisable assets enable dealers to activate full campaigns in a matter of minutes, while local marketers have quick and easy access to on-brand content – freeing central marketing to focus on developing campaigns that drive sales.
£967k
savings on print in one year
99%
of creative assets produced correctly the first time
36.7%
boost in van sales (and 18% in car sales)
Storyteq powering Renault with…
“Storyteq has made it easier for us to get organised and provides us with the peace of mind we need as dealers.”
