The creative production process was always complicated but social media and smartphones changed the game. It became even tougher for global brands to produce pixel-perfect campaigns across markets and channels at scale.
Brands are under constant pressure to deliver campaigns at a relentless pace. Every piece of content needs to be on-brand and localised for its audience. Mistakes can cause delays, increased costs, and reduced brand consistency.
Adapting content for channels and markets gets exhausting, which is why the creative production workflow needs to be as smooth as possible. And Digital Asset Management platforms have a big role to play.
What is DAM and why is it important to your business?
Digital Asset Management (DAM) is a software system that brands use to store digital assets. A global brand’s DAM features thousands, or even millions, of images, videos, audio files, etc. Creatives, marketers, brand teams, and agencies use them to find, adjust, and download assets for their campaigns.
In a nutshell, the goal of DAM is to support content creation by making it easy to find the assets you need. DAMs sound simple to use from the outside but that’s not typically the case for most users. Every creative, marketer, and brand team member has had many DAM-related headaches.
Traditional DAMs don’t do enough to help brands ace today’s content marketing demands.
Many leading brands use traditional DAMs and view them as just a place to store assets. That’s pretty much the case for the most part since they typically lack all the functionality that brands need to get content to market.
As a result, brands look for more tech tools to compensate for traditional DAMs lacking functionality. However, adding multiple tools fills the process with bottlenecks, fragmented data, and a clunky user experience. Struggling to find assets, version control issues, and tedious manual adjustments are accepted as common headaches that teams have to deal with.
The good news is that they don’t. There’s a better way…
End disjointed workflows. Deliver outstanding omnichannel content and go to market faster with a DAM built for that purpose.
Storing assets in a DAM and being able to find them instantly is just the starting point. Having a Digital Asset Management platform that intelligently stores all content automatically whilst providing all the functionality marketers and creatives need to get content to market is the next evolution of DAM systems.
The market is waking up and changing fast as enterprise-level brands need more help with brand management and automation. But Storyteq is already ahead…
Storyteq covers the A-Z of the content marketing supply chain in one enterprise-grade platform:
- Standardise and govern all briefing and workflows
- Plan and manage all campaigns
- Manage internal resources
- Review and approve content for any channel
- Streamline asset generation within brand guidelines using AI
- Centralise brand content & campaign guidelines
- Report on all assets, campaigns, and user adoption
To learn more about why global brands such as Heineken, Renault, and ASOS use Storyteq DAM, you can read the full article from Business Today here and the Forrester Wave™ report here.
Want to see how Storyteq DAM in action with your own eyes? Book your free demo today.
