Understanding Creative Automation In the realm of modern marketing, understanding Creative Automation is key to staying ahead. It transforms content creation, making it faster, more efficient, and scalable. In this section, we'll define Creative Automation and explore...
Strategy
- Latest
- Inside Storyteq (6)
- News & Updates (9)
- Perspectives (18)
- Strategy (36)
Brand consistency: Why it’s crucial, how to implement, and how it saves you time
Having a consistent brand is one of the most crucial elements of successful marketing. However, many companies choose to rebrand frequently instead - to start fresh, try out something new, or respond to market trends. In this blog, we’ll explain why consistent...
Effortless Localisation? How Creative Automation is the Key to Effective Global Campaigns
Luckily Creative Automation, which refers to reducing the amount of manual labour involved in the creative design processes, offers a solution. With it, design teams can easily work from templates designed by the global team, making sure that they can localise content...
Mastering ROAS: Strategies for positive Return on Ad Spend
Not only does Return on Ad Spend serve as a metric to demonstrate how advertising investments directly translate into revenue, but it also serves as a dynamic tool for fine-tuning ongoing campaigns, optimising resource allocation and significantly improving future...
Reducing Creative Turnaround Time: The Ultimate Guide
Surprisingly, even with limited resources and smaller creative teams, significant improvements to reduce creative turnaround time are possible. This guide aims to give you the strategies you need to tackle this challenge head-on. We'll begin by exploring the vital...
Creative operations: Why your team should create brand-compliant content at scale
In the expansive world of content, the importance of creative workflows often gets overshadowed. Given that marketing and design significantly influence the success path of a campaign, having robust processes at every stage is non-negotiable. We'll delve into the...
Optimising Digital In-Store Advertising with Creative Automation: Insights from Albert Heijn’s Steffie Abdelrazek
gest grocery store chain in the Netherlands (with 37% of the market share), creating personalised digital in-store advertising is a challenge. However, through the use of Creative Automation and dynamic elements, they have been able to craft and execute...
What is Dynamic Creative Optimization?
When it comes to digital advertising, brands and agencies need to ensure their creative content remains engaging, relevant and effective, in order to continually resonate with their target audience. This is where Dynamic Creative Optimization (DCO) comes into play....
What are dynamic templates and how can they help you deliver better content?
What are dynamic templates? Dynamic templates consist of a base creative asset (video, banner or image) with elements which are set to be dynamic or swappable. These can be changed from a data trigger. Text, images, sound or entire dynamic video scenes can be swapped...
Get insights from industry leaders
Receive monthly articles and interviews on how to improve your creative workflows, maximize your creative output, and accelerate go-to-market time while saving time and money.