Strategy

Above all else, we believe that at the heart of all digital advertising is the digital creative lead. After all, without the creative brains, there is no ad, and no way to elevate your advertising efforts. This is confirmed by a study by Venngage that states that 49%...

Dynamic Creative Optimization (DCO) helps marketers to create, test, learn, and act faster in marketing campaigns. Read more on how DCO brings creatives to the next level with expert insights from the Publicis Groupe. Today, modern marketing and creative teams need to...

Managing the lifecycle of digital content is tricky business because it involves a lot of coordination and projects that are often overlapping. Having a clear plan of what content you need, who is going to create it, and where it will be used is a great start, but...

If you are a CMO, creative lead or brand manager, you already know what scaling your content production can do for your business in a time of rapid digital growth. You’ve probably even told your organisation to get you there already. So why is your move to Creative...

The rise of technology in marketing and online advertising has led to higher expectations on marketers and creative teams than ever before. However, technological innovations cut both ways. On the one hand, technology has made it easier to capture customer attention...

This year, the odds are clear: brands aren’t going to stop running ad campaigns anytime soon. However, there’s still a key obstacle stopping them from achieving their full potential: creating ads that are irrelevant to their audience. But that’s not entirely...

One of the recurrent mantras we have here at Storyteq is “We want to help creative teams be creative again”. But how do our Creative Automation tools fulfil these ambitions? It’s a fundamental question that every brand who runs ads at scale needs to ask themselves....

A few weeks ago, a colleague and I pondered on the following question: “Why are some digital marketing teams able to make their ad strategy look so effortless and still manage to keep a strong brand identity?” So we looked at some companies and realized that some...

Ads are very often the first way your consumers will engage with your brand. So it’s important that your ads speak to them. And when it comes to great ad experiences, dynamic creatives are how you make sure you are telling the right story to the right audience. In...